Your owned events. Finally in shape

Your events calendar,
built around your pipeline.

Private customer dinners, roadshows, lunch & learns, happy hours. Conferra builds the calendar, runs every event, and ties each one back to revenue. Field marketers stop managing operations and start compounding a growth channel.

Whether you run 5 or 50 micro-events a year, we deliver ROI on them.
The formats we run, week in week out

Private events are how you reach your B2B prospects in the real world.

Each event turns into a venue search, creating an invite list, an RSVP chase, a logistics nightmare, a missed follow-up, and unclear attribution. You have one of you. Conferra is the team and AI that runs all four formats end to end.

20+
avg events in a B2B startup a year
1
of you to run them
0
math doesn't add up as you scale

Private dinners

Curated guest lists by segment, CISO, CTO, CMO. 8 to 14 seats. Venue, menu, seating chart, and post-event recap, all run by your operator.

Roadshows

3 to 5 cities, two weeks apart. Account-based invite lists, local venues, local catering. We handle the routing, the logistics, and the follow-up.

Lunch & learns

30-minute talks over food. A sales-friendly format that gets technical buyers in the room. We book the venue, source attendees, and run the demo logistics.

Happy hours

The night after a conference closes, where the deals actually move. We secure the venue, manage the guest list, and stack hand-raisers for your AEs.

Case study · 6Sense Inspire London 2026
RevSure × Conferra

From CRM to the room: a fully managed private event.

RevSure wanted a curated GTM leaders happy hour at 6Sense Inspire London, without venue search, follow-ups, RSVP tracking, or day-of ops landing on its internal team. RevSure showed up as the host. Conferra ran the engine behind the room.

23
Executive attendees
115%
Attendance goal hit
29
Qualified RSVPs
79%
RSVP-to-show rate
Zero
Ops lift for RevSure
Conferra's private event engine
01Venue02Audience03Invites04RSVP05Show-up06On-site
Read the full case study
The growth model

From a target account list to a measurable revenue outcome.

Conferra owns the execution, but the program is designed around what happens next: qualified conversations, meetings, opportunities, and pipeline.

  1. 01

    Set the accounts and pipeline goal

    We start with the audience and commercial outcome: the accounts Sales wants to open, the customers CS wants to expand, and the conversations the event needs to create.

    CRM · ICP · Revenue goal
  2. 02

    Bring the right people into the room

    Conferra builds the list, creates the event page and outreach, and drives personalized attendance across email, LinkedIn, and phone.

    Target accounts · Invitations · Attendance
  3. 03

    Create conversations the team can advance

    We shape a high-trust private event around the audience, then give Sales and CS the context they need to build relationships and identify the next step.

    Private format · Account context · Next steps
  4. 04

    Follow up and attribute the result

    Every attendee receives personalized follow-up, while engagement and outcomes flow back to your CRM so sourced and influenced pipeline can be reported by event.

    Follow-up · Meetings · CRM attribution
Get a custom events calendar

Get a 12-month calendar shaped around your pipeline.

Tell us where to reach you and we'll come back with the formats and cadence that drive pipeline at your stage. Free, no contract.

We'll only ever email you about your events with Conferra.