Kong · New York
One message, carried across the city.
A Times Square spectacular and mobile LED presence gave Kong repeated visibility around a week of AI conferences.
Conference OOH, run end to end
Own the city around the conference.
Conferra plans and runs airport ads, billboards, LED trucks, wrapped vehicles, and street teams that make your brand familiar before the conversations that matter.
Get a free OOH plan
One-page recommendation with locations, formats, and budget. Free.
PlanAttendee journey
RunField execution
ProveCampaign results
Live campaign, New York
Kong across Times Square and the street.
The opportunity
The conference is bigger than the venue.
Attendees move through a shared city for days. Arrivals, hotels, commute windows, dinners, and departures create repeated moments for your brand to become recognizable before a meeting starts.
01ArriveAirport and transit
02MoveVenue, transit & hotel
03GatherDinners and after-hours
04ReturnDeparture and follow-up
Selected work
Campaigns that became part of the week.
Real streets, real placements, real field execution. Conferra builds the plan and manages the details that turn media into a coordinated conference presence.
MoEngage · Las Vegas
The first impression started at arrivals.
Airport media put the campaign in front of attendees before they reached the venue or opened the conference agenda.
Cloaked · Boston
A city placement built for recognition.
A high-contrast digital placement turned a product message into a real-world landmark after dark.
LangShip · San Francisco
Mobile media, backed by a street team.
A branded truck and on-the-ground team brought the campaign directly into the attendee journey.
Agenda-aware deployment
Spend where attention actually moves.
The plan starts with the conference agenda and the attendee journey, not a media rate card. We map the moments, hold the wrong formats when attention is elsewhere, and deploy when the city fills with your buyers.
Attendee journey
Arrival
Sessions
Keynote
Dinner
Departure
Airport media
Deploy
Deploy
Deploy
Deploy
Deploy
LED trucks
Deploy
Hold
Deploy
Deploy
Deploy
Spectaculars
Deploy
Deploy
Deploy
Deploy
Deploy
Street teams
Hold
Hold
Deploy
Deploy
Hold
The logic is deliberate. Every conference gets a different deployment plan based on where attendees are, what they are doing, and which format can earn attention in that moment.
Formats
One journey. The right mix.
You do not need every format. You need the combination that matches the city, the agenda, and the outcome you are trying to create.
LED trucks
Move with the audience
Flexible mobile coverage around venues, hotels, dinners, and the routes between them.
Airport media
Own arrivals
Meet attendees before the conference starts, while attention is still open and the journey is shared.
Digital spectaculars
Create the landmark
High-impact placements that make the campaign visible, memorable, and easy to share.
Wrapped vehicles
Build frequency
Carry the message across venue, hotel, restaurant, and entertainment corridors throughout the week.
Street teams
Turn reach into action
Put trained people behind the campaign when the plan calls for a human interaction or handoff.
Place-based media
Show up in the gaps
Extend presence into hotels, restaurants, and other places attendees spend time between sessions.
One accountable team
From conference brief to campaign proof.
Conferra connects strategy and execution, so the plan does not get lost between media owners, production vendors, and field teams.
01
Strategise
Map the audience, city, agenda, and campaign goal.
02
Plan
Recommend formats, locations, timing, and measurement.
03
Execute
Coordinate production, vendors, deployment, and field ops.
04
Measure
Deliver proof and connect campaign engagement to follow-up.
The full conference play
Own the city. Then own the room.
Use OOH to create recognition across the week, then bring priority accounts together through a private dinner, cocktail, or roundtable. Conferra can run both as one pipeline-focused activation.
OOH mapped to attendee movement
Private event built for priority accounts
One execution team across both
Follow-up and attribution connected to CRM
Questions, answered
Know what happens before you enquire.
A useful plan starts with honest constraints. Here is what Conferra owns and what we need from you.
What do you need to build a plan?+
Tell us the conference, your priority audience, the message you want remembered, and the level of investment you are considering. We will recommend the locations and formats that fit the attendee journey.
Does Conferra handle execution?+
Yes. Conferra manages the campaign end to end, including planning, vendors, production, deployment, field coordination, and campaign proof. You get one team across the full activation.
Can OOH work with a private dinner or roundtable?+
Yes. OOH builds recognition across the city, while a private event creates the high-value room. Conferra can run both as one coordinated conference activation.
How is the campaign measured?+
Measurement is planned around the campaign goal and can include proof of performance, response paths, campaign engagement, follow-up, and CRM attribution. We define the measurement plan before launch.
Do you only run conference campaigns?+
Conference OOH is a core use case. Conferra can also plan market campaigns around launches, target-account clusters, and other moments where physical presence can support pipeline.
Get a free OOH plan
Tell us the conference. We'll map the city around it.
Share the event and what you want the campaign to achieve. We'll come back with recommended locations, formats, and ballpark spend. Free, no call required.