Trusted by field marketing teams at fast-growing SaaS companies
Conferra automates the operational layer of field marketing — event planning, lead capture, post-event follow-up, and ROI attribution — so your 1–2 person team can run the field marketing motion of a much larger org.
Trusted by field marketing teams at fast-growing SaaS companies
Events consume 25–40% of your marketing budget. Your field marketer is brilliant. And yet every quarter ends the same way: manual reports, cold leads, and a VP who can't tell the board what they got from SaaStr.
You run a great event. 80 conversations. 40 solid leads. Then what? Badge scan exports sit in inboxes. Follow-up happens five days later — if it happens at all. By then, your competitors have already booked the meeting.
Your field marketer spends 60% of their week copying data between systems, chasing budget approvals, coordinating vendors, and building reports from scratch. That's not what you hired them for.
When your CEO asks what you got from that conference, you spend three hours building a manual report and still aren't confident in the numbers. That's not a reporting problem. It's a data architecture problem.
Conferra is the agentic platform purpose-built for the way field marketing actually works — for fast-growing SaaS companies that need to do more with a lean team.
It handles the operational layer. Automatically. So your team focuses on the relationships that close deals.
Your event calendar is growing faster than your headcount. Conferra automates the planning, logistics, and coordination that bogs your team down — so they can run more events without burning out, and without sacrificing quality in the process.
Most event ROI is lost in the 48 hours after the event ends. Leads go cold. Follow-up is delayed. Context gets forgotten. Conferra closes that window automatically — syncing leads to your CRM in real time, triggering personalized follow-up, and routing hot prospects to sales before your competitors call them first.
No more "we think that event drove some pipeline." Conferra connects every event touchpoint to your CRM data, attributes pipeline to specific events, and surfaces board-ready reports automatically. Finally know which events to double down on — and which ones to cut.
Conferra handles the full field marketing lifecycle — from event discovery to pipeline attribution.
Tell Conferra about your ICP and pipeline goals. It surfaces the right events, generates full briefs, and preps your team — in minutes.
Conferra manages logistics, pre-event campaigns, onsite lead capture, and real-time CRM sync — so nothing falls through the cracks.
Leads are scored, routed to the right reps, and enrolled in personalized follow-up sequences automatically. Your team wakes up to a warm pipeline.
Every event generates a pipeline attribution report automatically — in a format you can take straight to your board.
Whether you're accountable for pipeline or you're the one running every event solo, Conferra was built for you.
You're accountable for pipeline. You have a small team running a big event calendar. And every quarter you need to show leadership that your field marketing investment is working — without hiring a full org to do it.
Conferra gives you the scale, the attribution, and the board-ready reporting you need to own your events channel with confidence.
You're the one person keeping the entire event calendar running. You're great at the strategy and the relationships — but you're spending most of your week on things that feel like they should be automated by now.
Conferra handles the operational load so you can do the work you were actually hired for.
"We were running 30 events a year with one field marketer and completely drowning in operational work. Conferra gave us the infrastructure to run 60 events without burning the team out — and for the first time, we could actually tell the board what we were getting from events. It changed how we justify our field marketing budget entirely."
"The first thing I noticed was the post-event follow-up. I used to spend two or three days after every event doing manual CRM imports and drafting emails. Now it's done automatically before I've even landed. That alone made the whole thing worth it — and I haven't even gotten to the reporting yet."
Everything you need to know before booking a demo.
Book a 30-minute demo and see how Conferra helps your field marketing team do more — with the team you already have.
